Experiment: Intents as names

Maybe this is an interesting experiment: If you name your components with the intent, you should read the code like an user journey.

— Reed Enger, Google AI / Source (YouTube)

Storyboarding

Our Airbnb CEO was inspired by Disney and wanted to use storyboarding as a way to understand Airbnb’s customer experience. So he hired Pixar and brought the company together to design the end-to-end experience for hosts and guests. In a tech world full of different situations that are constantly grasping for our attention and never really finish, creating narratives that start and end satisfies the craving that we have as humans to complete a journey and feel that sense of accomplishment.

— Hayley Hughes, Airbnb / Source (YouTube)

Decision making benefits:

• Journeys provide key experience insights
• Journeys reveal opportunities for where to invest time, money and headcount
• Journeys inspire collaboration across teams
• Journey systems can transform businesses to invest in human needs instead of product features.
• Map your components on your user journey
• Map your teams on your user journey

Examples of the Airbnb user journey:

— Hayley Hughes, Airbnb / Source (YouTube)